Turn your marketing into more customers and revenue.

Ex-Google expertise

Arturs Rubins advised major EU advertisers at Google, working with quarterly budgets from €150K to €10M.

Commercial leadership that delivers

From campaign execution to CMO responsibility, we have built growth systems and carried the targets behind them.

One team, end to end

We stay involved across ads, landing pages, CRM, reporting and follow-up—without templates or black boxes.

$939K in tracked sales from Google Ads

A multi-campaign Google Ads program focused on efficient reach, controlled optimization and measurable conversion value.

13.61x ROAS from a full-funnel acquisition program

A focused paid acquisition system connected campaign spend to purchases and conversion volume.

4,002 Meta leads and €818,984 in CRM won deals

A six-month engagement connecting Meta lead ads, CRM stages and sales follow-up. Original exports show 4,002 leads, €6,406.96 spend and €818,983.98 in CRM won deals.

Latvia’s No. 1 chiptuning brand: lower acquisition costs and 2.5× revenue

Starting in 2020, we managed Google Ads, Meta Ads and marketing operations for Latvia’s No. 1 chiptuning brand. During our engagement, we also produced YouTube content and helped turn expertise into courses, tuning-file services and tool sales.

Paid Media Growth

Google and Meta campaigns built around qualified demand and commercial return.

B2B Lead Generation

Offers, funnels and qualification systems that sales teams can trust.

Tracking, Attribution & CRM

Connect campaigns, leads and closed revenue in one measurement system.

Strategy

Choose your target customers, sharpen your offer and turn business goals into a prioritized marketing plan.

Marketing Leadership

Fractional CMO and Head of Marketing support to lead your team, coordinate partners and turn priorities into delivery.

Business Growth

Connect strategy, marketing execution and sales feedback in an ongoing programme focused on your next growth constraint.

Arturs Rubins

Co-founder · Ex-Google

Former Google specialist focused on Google Ads, full-funnel sales strategy and high-accountability media programs. Advised major EU advertisers managing €150K–€10M per quarter.

Vladlens Kecko

Co-founder · B2B Growth

B2B performance marketer with 10+ years of experience from hands-on execution to CMO-level commercial leadership, focused on revenue systems that teams can operate.

How to compare Google Ads management costs: a worked example

Compare in-house, agency and hybrid Google Ads costs with a worked example and free worksheet. Separate ad spend, staff time and fees before choosing.

Google Ads location and language targeting: five practical checks

Check Google Ads location options, ad languages and landing pages. Follow five targeting checks to align reach with the customers you can serve.

Primary vs secondary conversions in Google Ads: what should guide bidding?

Choose primary and secondary Google Ads conversions, check campaign goals and avoid duplicate signals. Follow practical GA4 import and verification steps.

How to review Google Ads search terms without blocking good leads

Review Google Ads search terms with a keep, exclude or investigate worksheet. Check buying intent, negative-keyword conflicts and the next test to run.

Brand vs non-brand Google Ads: how to read performance honestly

Separate brand demand from new-customer acquisition in Google Ads. Use a worked cost example, reporting template and a practical budget review checklist.

How to write a marketing brief: a practical one-page template

Write a useful marketing brief before hiring an agency or launching a campaign. Copy ten questions, a worked example and an approval checklist.

Advertising measurement: build a GA4 and CRM measurement plan

Build a GA4 measurement plan with event definitions, Google Ads goals and CRM outcomes. Use a practical worksheet and pre-launch checks.

CPC, CPA and CAC: which cost should guide your marketing?

Compare CPC, CPA and CAC using one worked example. Learn which costs and conversions each metric includes before judging campaign performance.

Google Ads in-house or agency: how to choose the right setup

Compare in-house, agency and hybrid Google Ads management: costs, skills and ownership. Use a practical checklist from CPCInsider’s former Google specialist.

Google Ads management: what to check weekly and monthly

Use a weekly Google Ads checklist to review budgets, search terms, tracking and lead quality. Decide what to change and record the evidence.

How to choose Google Ads keywords: a practical worksheet

Build a keyword list around the customers you can serve. Use intent, language and a matching landing page to decide what deserves a test.

How to build a GA4 conversion funnel for enquiries

Create a GA4 enquiry funnel, check missing steps and prioritise fixes. CPCInsider combines analytics support with co-founder Arturs Rubins’s Google experience.

How to build a negative keyword list without blocking customers

Build a Google Ads negative keyword list from actual search terms. Compare match types and check conflicts so exclusions do not block potential customers.

How to build a weekly marketing scorecard for your team

Create a weekly marketing report with defined KPIs, owners and next actions. Use lead-generation and ecommerce examples to turn numbers into decisions.

How to create a 90-day marketing plan with a small team

Turn a marketing goal into a 90-day plan with clear priorities, owners, budget and review dates. Use a practical template and a worked business example.

GA4 audit checklist: 18 checks before you trust your reports

A hands-on GA4 audit for website owners and marketing teams: verify what is collected, trace real customer actions and separate tracking faults from reporting differences.

How to switch Google Ads agencies without losing control of your accounts

Changing Google Ads agencies? Check account access, billing, conversion tracking and campaign history with this practical account handover checklist.

How to create a UTM naming convention your team can use

Stop splitting campaign reports across inconsistent UTM tags. Use a clear naming template, example links and a GA4 checklist before every launch.

How to calculate break-even ROAS before increasing ad spend

Calculate break-even ROAS using product costs, payment fees, shipping and returns. Follow a euro example and distinguish advertising revenue from profit.

How to create a CPC strategy: 7 steps from clicks to customers

Set click-cost expectations from customer economics, choose a bidding approach that fits your data and evaluate the outcomes beyond the first click.

What should you agree with a fractional CMO for the first 90 days?

Hiring a fractional CMO? Use this checklist to agree responsibilities, deliverables, team support and success measures before the engagement starts.

Why do GA4 and Google Ads show different conversions?

GA4 and Google Ads disagree? Compare conversion actions, dates, attribution and duplicate tracking with a practical reconciliation checklist.

B2B lead generation in Latvia: a system sales can trust

Build a B2B lead-generation system with clear customer fit, an offer, qualification and CRM follow-up. Check each handoff from enquiry to sales.

How to choose a Google Ads agency: 12 questions

A strong partner does more than manage an advertising account. It explains decisions, protects your data and owns the path toward a business outcome.

Construction lead generation: advertising, qualification and follow-up

Build a construction lead-generation workflow with Google Ads, Meta Ads, enquiry forms and CRM follow-up. Use practical qualification and measurement steps.

Google Ads conversion tracking for B2B: from click to revenue

Track Google Ads beyond form submissions. Preserve click sources in CRM, define qualified leads and connect campaign costs with won customers and revenue.

Google Ads for B2B service companies: a practical campaign plan

Plan Google Ads for B2B services with focused keywords, qualification and CRM feedback. Match your campaign to deal value and a longer sales cycle.

How to use Google Ads for dependable B2B lead generation

Plan Google Ads around B2B buying intent, relevant landing pages and lead qualification. Connect campaign decisions to CRM opportunities and sales feedback.

How much does Google Ads cost? Budget and break-even guide

Google advertising has no single price. Calculate the full investment from demand, competition, conversion, lead quality and sales economics.

Why does Google Ads generate low-quality leads?

Getting Google Ads leads that never buy? Check seven causes across targeting, search terms, landing pages, forms and CRM feedback before changing bids.

Google Ads vs Meta Ads for B2B: how to choose

The right channel depends on whether you need to capture existing demand or create attention before the buyer starts searching.

Google Ads landing page: 12 elements for qualified leads

Review your Google Ads landing page with 12 checks for message match, proof, forms, mobile use and tracking. Prioritise one change you can measure.

Marketing ROI: measure sales opportunities and revenue

Evaluate marketing ROI through campaign costs, qualified opportunities and revenue. Set a commercial hypothesis and review budgets using sales evidence.

What is a realistic minimum Google Ads budget?

A minimum budget is the amount required to test one meaningful offer and generate enough quality data for a decision—not an arbitrary agency package.

Google Ads checklist: 25 checks to find wasted spend

Start with trustworthy conversions, then check targeting, budgets and the customer journey. Use these 25 checks to turn an account review into a clear action plan.

Google Ads CRM integration: connect leads and offline conversions

Return qualified opportunities and won business to Google Ads so campaign decisions learn from real commercial outcomes rather than raw forms.