The challenge
Build an acquisition system from scratch and connect a high volume of leads to sales follow-up.
4,000+ leads. €6K+ ad spend. €800K+ in CRM won deals.
Our featured construction campaign connected Meta lead ads, CRM and sales follow-up over six months. Explore the original screenshots and results below, then discover our other projects.
Explore other casesConstruction
A six-month construction lead generation campaign
4,002Meta form leads
€1.60average Meta lead cost
€818,984CRM won-deal amount
€6,406.96Meta ad spend
What we changed
- Built Meta lead-ad campaign structures
- Implemented CRM stages and lead handling
- Connected campaign reporting with converted revenue
Original campaign and CRM screenshots
Vladlens Kecko’s six-month campaign connected Meta lead ads with CRM stages and sales follow-up. The original exports below show acquisition and won-deal reporting as separate steps.
Meta Ads Manager: lead acquisition
CRM: won deals and pipeline
Read Vladlens’s original guideView the original LinkedIn post
How the acquisition system worked
Research the buying situation
The guide describes using AI-assisted persona research and competitor ad libraries to develop audience and offer hypotheses. Validate those ideas with actual customer conversations; a long-running competitor ad does not prove profitability.
Test specific messaging and creative
Regional and language choices were combined with messages aimed at the buyer’s problem. The guide describes testing text and visual variations. Evaluate fit and sales outcomes alongside form volume, rather than assuming one targeting setup works for every market.
Connect the enquiry to a sales owner
CRM stages, lead context and handoff automation connected enquiries with follow-up. Keep platform leads, qualified opportunities and won deals distinct. Neither the screenshot’s overall conversion percentage nor its pipeline amount is presented as campaign ROAS.
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A focused paid acquisition system connected campaign spend to purchases and conversion volume.
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Explore →Latvia’s No. 1 chiptuning brand: lower acquisition costs and 2.5× revenue
Starting in 2020, we managed Google Ads, Meta Ads and marketing operations for Latvia’s No. 1 chiptuning brand. During our engagement, we also produced YouTube content and helped turn expertise into courses, tuning-file services and tool sales.
€0.60 → €0.07Google Ads average CPC4× lowercustomer acquisition cost · Google + Meta
Explore →Free founder-led growth review
Stop guessing what to fix. Get your next 3 growth priorities.
In a focused 30-minute conversation, we review your advertising, website and sales follow-up together. Afterwards, you receive a short written action plan you can use with your own team or with ours.
01
Your biggest growth gaps
See where your ads, website or follow-up may be losing potential customers.
02
Your next 3 priorities
Get a ranked action list with the reason for each recommendation and what to check next.
03
A practical starting plan
Leave with clear next steps for your team, plus our recommendation if you want help implementing them.