Generate qualified demand with clear controls, careful claims and accountable measurement.
Financial-service enquiries need clear product information and an agreed review process. Your responsible team approves product claims, eligibility wording and required disclosures before launch. Campaign and landing-page changes should follow the same process; advertising work does not replace your compliance review.
An enquiry, completed application, approved application and funded agreement are distinct events. Agree which outcomes can be shared for measurement and how they are recorded, with appropriate consent and access controls. Review drop-off and application quality together. Prepare approved messaging and stage definitions for the initial discussion.