A six-month engagement connecting Meta lead ads, CRM stages and sales follow-up. Original exports show 4,002 leads, €6,406.96 spend and €818,983.98 in CRM won deals.
4,002 Meta form leads
€1.60 average Meta lead cost
€818,984 CRM won-deal amount
€6,406.96 Meta ad spend
Build an acquisition system from scratch and connect a high volume of leads to sales follow-up.
Vladlens Kecko’s six-month campaign connected Meta lead ads with CRM stages and sales follow-up. The original exports below show acquisition and won-deal reporting as separate steps.
Read Vladlens’s original guideView the original LinkedIn post
The guide describes using AI-assisted persona research and competitor ad libraries to develop audience and offer hypotheses. Validate those ideas with actual customer conversations; a long-running competitor ad does not prove profitability.
Regional and language choices were combined with messages aimed at the buyer’s problem. The guide describes testing text and visual variations. Evaluate fit and sales outcomes alongside form volume, rather than assuming one targeting setup works for every market.
CRM stages, lead context and handoff automation connected enquiries with follow-up. Keep platform leads, qualified opportunities and won deals distinct. Neither the screenshot’s overall conversion percentage nor its pipeline amount is presented as campaign ROAS.
This construction engagement covered six months. Meta lead ads, CRM stages and lead handling were connected with reporting on won deals. The CRM won-deal amount belongs to the campaign’s customer cohort.
The Meta export records 4,002 on-Facebook leads, €6,406.96 spend and a displayed €1.60 average cost per platform lead. The CRM export records €818,983.98 in won deals, rounded to €818,984 in the summary. A form submission is not the same metric as a qualified opportunity or a customer. Open pipeline amounts are not added to won deals.
The transferable lesson is to connect acquisition with ownership and follow-up in the CRM. The reported cost is not a benchmark or forecast for your campaign. Before comparing it with your business, agree a qualification definition, service area, project mix and consistent reporting period. Your capacity and sales cycle also affect how many suitable enquiries become customers.