Capture high-intent buyer and investor demand, then nurture it through a considered purchase.
Campaigns work best when location, property type and the proposed next step are clear. Separate enquiries about specific available properties from general interest. Agree which buyer preferences are useful at first contact and which details should be discussed during qualification.
A brochure download is not a viewing, and a viewing is not a signed transaction. Record those stages consistently and allow for the actual buying cycle. Review lead fit, response time and viewing attendance before increasing spend. Prepare current availability, approved property materials and CRM stages for the initial review.