Starting in 2020, we managed Google Ads, Meta Ads and marketing operations for Latvia’s No. 1 chiptuning brand. During our engagement, we also produced YouTube content and helped turn expertise into courses, tuning-file services and tool sales.
€0.60 → €0.07 Google Ads average CPC
4× lower customer acquisition cost · Google + Meta
2.5× business revenue over three years
Google Ads + Meta Ads managed advertising channels
We needed to connect automotive expertise, educational content and advertising with a broader commercial offering: services, courses and tools that customers could buy.
We combined Google Ads and Meta Ads management with the marketing side of business operations. During our engagement, we produced YouTube content, created courses and brought additional services and products to market. Our work on the channel belongs to that period; we no longer manage it.
We used educational content to demonstrate chiptuning expertise and connect it with relevant commercial offers. We created and launched paid courses, developed marketing for tuning-file services and supported tool sales. We treated these as distinct customer needs, connecting content and advertising with the appropriate offer.
In Google Ads, we reduced average cost per click from €0.60 to €0.07. Across Google Ads and Meta Ads, we reduced customer acquisition cost fourfold: the new cost was one quarter of the previous level, a 75% reduction. Over three years, we helped grow overall business revenue to 2.5 times its starting level—a 150% increase. This is a business revenue comparison, separate from campaign ROAS.
We brought advertising, content and commercial operations together to support this growth. If you want to connect Google Ads and Meta Ads with offers that customers buy, get in touch to discuss your advertising and business growth.