Small-business marketing budget: a monthly template and example
Build a small-business marketing budget with a worked €3,000 example. Track commitments, forecast overspend and decide what to fund next without guesswork.
A marketing strategy your team can execute
When channels, agencies and ideas compete for budget, decide what matters first. We connect your commercial goals, customer needs and available resources in one practical strategy.
Related expertise
- Customer, market and competitor review
- Positioning and value proposition
- Channel priorities and budget scenarios
- A roadmap with owners and success measures
How we work
- Review your goals, customers and existing results
- Identify the most important growth constraint
- Choose priorities and define what to test
- Hand over a roadmap with responsibilities and review points
Practical guides for your next decision
Marketing plan: a 90-day template your team can use
Build a marketing plan with a free template, a worked example and clear budget decisions. Set priorities, assign owners and measure progress over 90 days.
Marketing ROI: measure sales opportunities and revenue
Evaluate marketing ROI through campaign costs, qualified opportunities and revenue. Set a commercial hypothesis and review budgets using sales evidence.
How to create a CPC strategy: 7 steps from clicks to customers
Set click-cost expectations from customer economics, choose a bidding approach that fits your data and evaluate the outcomes beyond the first click.
Frequently asked questions
Can we implement the strategy ourselves?
Yes. The plan can guide your own team and existing partners. If you need ongoing coordination, Marketing Leadership is a separate option.
Is this only an advertising strategy?
No. We consider the offer, positioning, customer journey, sales feedback and measurement before deciding which channels deserve investment.
Clarity before more activity
Strategy is useful when a team needs to choose: a new audience or a better offer, more acquisition or a better conversion journey. We review the evidence you have, identify assumptions and agree which questions need research or testing. The result is a set of decisions your team can act on.
What you take into execution
Your roadmap sets out the priority audience, message, channel role, measurement needs and sequence of work. Each initiative has an owner and a review criterion, so the plan can change when evidence changes. Bring business goals, past campaign results and customer or sales feedback to the first discussion. The scope and level of research are agreed around the decisions you need to make.
Related services and proof
Find where your advertising loses opportunities
Already investing in ads? Use the growth diagnostic to identify whether demand, conversion or measurement needs attention first.
Find the gap in your growth systemFree founder-led growth review
Know where to focus your next marketing investment.
In a focused 30-minute conversation, we review your advertising, website and sales follow-up together. Afterwards, you receive a short written action plan you can use with your own team or with ours.
01
Your biggest growth gaps
See where your ads, website or follow-up may be losing potential customers.
02
Your next 3 priorities
Get a ranked action list with the reason for each recommendation and what to check next.
03
A practical starting plan
Leave with clear next steps for your team, plus our recommendation if you want help implementing them.