Turn your marketing into more customers and revenue.

Ex-Google expertise

Arturs Rubins advised major EU advertisers at Google, working with quarterly budgets from €150K to €10M.

Commercial leadership that delivers

From campaign execution to CMO responsibility, we have built growth systems and carried the targets behind them.

One team, end to end

We stay involved across ads, landing pages, CRM, reporting and follow-up—without templates or black boxes.

$939K in tracked sales from Google Ads

A multi-campaign Google Ads program focused on efficient reach, controlled optimization and measurable conversion value.

13.61x ROAS from a full-funnel acquisition program

A focused paid acquisition system connected campaign spend to purchases and conversion volume.

4,002 qualified leads connected to €818,681 in revenue

A six-month engagement combining Google Ads, Meta Ads and CRM implementation into one acquisition and follow-up system.

Paid Media Growth

Google and Meta campaigns built around qualified demand and commercial return.

B2B Lead Generation

Offers, funnels and qualification systems that sales teams can trust.

Tracking, Attribution & CRM

Connect campaigns, leads and closed revenue in one measurement system.

Strategy

Choose your target customers, sharpen your offer and turn business goals into a prioritized marketing plan.

Marketing Leadership

Fractional CMO and Head of Marketing support to lead your team, coordinate partners and turn priorities into delivery.

Business Growth

Connect strategy, marketing execution and sales feedback in an ongoing programme focused on your next growth constraint.

Arturs Rubins

Co-founder · Ex-Google

Former Google specialist focused on Google Ads, full-funnel sales strategy and high-accountability media programs. Advised major EU advertisers managing €150K–€10M per quarter.

Vladlens Kecko

Co-founder · B2B Growth

B2B performance marketer with 10+ years of experience from hands-on execution to CMO-level commercial leadership, focused on revenue systems that teams can operate.

Advertising measurement: build a GA4 and CRM measurement plan

Build an advertising measurement plan linking GA4 events, Google Ads and CRM outcomes. Practical checks from CPCInsider, co-founded by a former Google specialist.

CPC, CPA and CAC: which cost should guide your marketing?

Understand cost per click, enquiry and customer with a worked example. CPCInsider pairs former Google experience with practical campaign and CRM measurement.

How to build a GA4 conversion funnel for enquiries

Create a GA4 enquiry funnel, check missing steps and prioritise fixes. CPCInsider combines analytics support with co-founder Arturs Rubins’s Google experience.

Google Ads in-house or agency: how to choose the right setup

Compare in-house Google Ads, an agency and a hybrid setup for Latvia. A practical decision guide from CPCInsider, co-founded by former Google specialist Arturs.

How to choose Google Ads keywords: a practical worksheet

Build a keyword list around the customers you can serve. Use intent, language and a matching landing page to decide what deserves a test.

Google Ads management: what to check weekly and monthly

A practical Google Ads management routine for Latvia: budget, search terms, lead quality and testing. Meet CPCInsider’s former Google specialist, Arturs Rubins.

GA4 audit checklist: 18 checks before you trust your reports

A hands-on GA4 audit for website owners and marketing teams: verify what is collected, trace real customer actions and separate tracking faults from reporting differences.

How to switch Google Ads agencies without losing control of your accounts

Changing Google Ads agencies? Check account access, billing, conversion tracking and campaign history with this practical account handover checklist.

How to build a negative keyword list without blocking customers

Build a Google Ads negative keyword list from real search terms. Compare match types, avoid blocking buyers and follow a practical review checklist.

How to create a UTM naming convention your team can use

Stop splitting campaign reports across inconsistent UTM tags. Use a clear naming template, example links and a GA4 checklist before every launch.

How to create a 90-day marketing plan with a small team

Turn a marketing goal into a 90-day plan with clear priorities, owners, budget and review dates. Use a practical template and a worked business example.

How to calculate break-even ROAS before increasing ad spend

Calculate break-even ROAS using product costs, payment fees, shipping and returns. Follow a euro example and distinguish advertising revenue from profit.

How to create a CPC strategy: 7 steps from clicks to customers

Set click-cost expectations from customer economics, choose a bidding approach that fits your data and evaluate the outcomes beyond the first click.

What should you agree with a fractional CMO for the first 90 days?

Hiring a fractional CMO? Use this checklist to agree responsibilities, deliverables, team support and success measures before the engagement starts.

Why do GA4 and Google Ads show different conversions?

GA4 and Google Ads disagree? Compare conversion actions, dates, attribution and duplicate tracking with a practical reconciliation checklist.

How to build a weekly marketing scorecard for your team

Build a weekly marketing scorecard with clear KPI definitions, owners and next actions. Includes practical examples for lead generation and ecommerce.

How to choose a Google Ads agency in Latvia: 12 questions

A strong partner does more than manage an advertising account. It explains decisions, protects your data and owns the path toward a business outcome.

Google Ads checklist: 25 checks to find wasted spend

Start with trustworthy conversions, then check targeting, budgets and the customer journey. Use these 25 checks to turn an account review into a clear action plan.

How much does Google advertising cost in Latvia in 2026?

Google advertising has no single price. Calculate the full investment from demand, competition, conversion, lead quality and sales economics.

Google Ads CRM integration: connect leads and offline conversions

Return qualified opportunities and won business to Google Ads so campaign decisions learn from real commercial outcomes rather than raw forms.

B2B lead generation in Latvia: a system sales can trust

Reliable B2B lead generation is an operating system connecting the offer, acquisition, qualification and sales process—not a form-volume target.

Lead generation for construction companies in Latvia

From residential renovation to commercial projects, build a system that measures lead quality and revenue rather than contact volume alone.

Why does Google Ads generate low-quality leads?

High lead volume does not mean a strong campaign. Diagnose whether quality is being damaged by queries, messaging, the form, sales follow-up or the wrong optimisation signal.

Google Ads landing page: 12 elements for qualified leads

Use this checklist to turn more paid clicks into qualified opportunities without weakening lead quality or hiding the information buyers need.

Marketing ROI: measure sales opportunities and revenue

Marketing becomes an investment when every budget decision has a commercial thesis, a measurement plan and an accountable review rhythm.

Google Ads conversion tracking for B2B: from click to revenue

Connect campaign identifiers, lead stages and sales outcomes so advertising decisions reflect qualified pipeline and closed revenue.

Google Ads for B2B service companies in Latvia

A practical Google Ads approach for consulting, IT, financial, industrial and other B2B services selling in Latvia and export markets.

How to use Google Ads for dependable B2B lead generation

A practical framework for turning existing search demand into qualified B2B opportunities—not just clicks and form submissions.

Google Ads vs Meta Ads for a B2B company in Latvia

The right channel depends on whether you need to capture existing demand or create attention before the buyer starts searching.

What is a realistic minimum Google Ads budget in Latvia?

A minimum budget is the amount required to test one meaningful offer and generate enough quality data for a decision—not an arbitrary agency package.