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Practical learning paths

Marketing strategy guides: priorities, budgets and teams

Choose a plan your team can deliver. Work through priorities, commercial limits and ownership before adding more activity.

01 / Getting started

Turn a growth goal into a deliverable plan

Start here when the team is busy but priorities are unclear. Identify one commercial constraint, turn it into a 90-day plan, and write a brief that makes the deliverable, owner and review decision explicit.

  1. Marketing plan: a 90-day template your team can use10 min read
  2. How to write a marketing brief: a practical one-page template5 min read
  3. Marketing ROI: measure sales opportunities and revenue7 min read

02 / Budget decisions

Check the economics before expanding

Use your contribution margin and acquisition costs to test a spending assumption. The worked examples help you distinguish revenue from profit and cheap clicks from affordable customers; replace their assumptions with your own data.

  1. How to calculate break-even ROAS before increasing ad spend4 min read
  2. CPC vs CAC: why cheaper clicks can cost you more customers8 min read
  3. What is a realistic minimum Google Ads budget?10 min read

03 / Team and execution

Give the team ownership and feedback

Use the scorecard to review decisions, the leadership checklist to assign responsibility, and the lead-generation guides to fix the marketing-to-sales handoff. Pick the workflow that is currently blocking progress rather than adding another channel.

  1. How to build a weekly marketing scorecard for your team4 min read
  2. What should you agree with a fractional CMO for the first 90 days?4 min read
  3. B2B lead generation in Latvia: a system sales can trust10 min read
  4. Meta lead quality: 7 checks before buying more leads8 min read

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Free founder-led growth review

Stop guessing what to fix. Get your next 3 growth priorities.

In a focused 30-minute conversation, we review your advertising, website and sales follow-up together. Afterwards, you receive a short written action plan you can use with your own team or with ours.

Get my free growth review
01

Your biggest growth gaps

See where your ads, website or follow-up may be losing potential customers.

02

Your next 3 priorities

Get a ranked action list with the reason for each recommendation and what to check next.

03

A practical starting plan

Leave with clear next steps for your team, plus our recommendation if you want help implementing them.