Every great business starts with a spark.
Ours began over two decades ago, long before either of us knew what a marketing funnel was — back when we were just two kids chasing each other through the backyards of Latvia.
A Friendship That Started at Five
I met Arturs Rubins when we were five years old.
We were just neighborhood kids, full of energy and curiosity, getting into harmless trouble and dreaming big before we even understood what those dreams could mean.
There’s even a photo of us at around seven years old — a frozen memory of a friendship that, at the time, felt like every other. But unlike most, this one lasted.
Life Took Us in Different Directions — But We Never Lost Touch
As the years passed, we took different paths.
Arturs joined Google and mastered the art of performance marketing, working on high-level campaigns and building deep expertise in Google Ads.
I dove head-first into the world of marketing too — starting as a junior marketer, learning by doing, and growing into a Head of Marketing role. I eventually co-founded my first agency, gaining a broad perspective across B2B and B2C brands.
And through it all, we stayed in touch.
Catching up over hockey games, coffees, or those spontaneous "what are you up to now?" calls — the kind of friendship that doesn't fade, it evolves.
A Casual Call That Changed Everything
In early 2024, I was traveling through Asia. Arturs was based in Dublin.
We had one of those check-in calls — a friendly chat that turned into something more.
We started talking shop. Comparing notes. Realizing how well our skill sets complemented each other. His depth in platforms, my experience in brand and funnel strategy. The conversation turned from casual to curious.
What if we built something together?
Breaking the "Don't Work with Friends" Rule
They say you shouldn’t go into business with friends.
But I’ve never agreed with that.
When there's trust, honesty, and mutual respect — friendship isn’t a liability. It's an unfair advantage.
A few months later, we were in Riga, sitting in a coffee shop, sketching out what would become CPCInsider.
And Today? We’re Live.
CPCInsider is now helping B2B and B2C brands grow through performance marketing that actually works.
We specialize in:
✅ Google Ads
✅ Meta Ads
✅ CRM system integration
✅ Full-funnel strategies focused on conversions, not just clicks
Built by two friends who’ve known each other since we could barely tie our skates — CPCInsider is more than an agency. It’s a partnership born from experience, built on trust, and driven by results.
Looking to Scale With Clarity?
We’re not here to guess. We’re here to build systems that scale — with clarity, structure, and accountability.
If you’re tired of campaigns that feel like black holes and want a team that treats your growth like their own…
👉 Let’s talk.
Ours began over two decades ago, long before either of us knew what a marketing funnel was — back when we were just two kids chasing each other through the backyards of Latvia.
A Friendship That Started at Five
I met Arturs Rubins when we were five years old.
We were just neighborhood kids, full of energy and curiosity, getting into harmless trouble and dreaming big before we even understood what those dreams could mean.
There’s even a photo of us at around seven years old — a frozen memory of a friendship that, at the time, felt like every other. But unlike most, this one lasted.
Life Took Us in Different Directions — But We Never Lost Touch
As the years passed, we took different paths.
Arturs joined Google and mastered the art of performance marketing, working on high-level campaigns and building deep expertise in Google Ads.
I dove head-first into the world of marketing too — starting as a junior marketer, learning by doing, and growing into a Head of Marketing role. I eventually co-founded my first agency, gaining a broad perspective across B2B and B2C brands.
And through it all, we stayed in touch.
Catching up over hockey games, coffees, or those spontaneous "what are you up to now?" calls — the kind of friendship that doesn't fade, it evolves.
A Casual Call That Changed Everything
In early 2024, I was traveling through Asia. Arturs was based in Dublin.
We had one of those check-in calls — a friendly chat that turned into something more.
We started talking shop. Comparing notes. Realizing how well our skill sets complemented each other. His depth in platforms, my experience in brand and funnel strategy. The conversation turned from casual to curious.
What if we built something together?
Breaking the "Don't Work with Friends" Rule
They say you shouldn’t go into business with friends.
But I’ve never agreed with that.
When there's trust, honesty, and mutual respect — friendship isn’t a liability. It's an unfair advantage.
A few months later, we were in Riga, sitting in a coffee shop, sketching out what would become CPCInsider.
And Today? We’re Live.
CPCInsider is now helping B2B and B2C brands grow through performance marketing that actually works.
We specialize in:
✅ Google Ads
✅ Meta Ads
✅ CRM system integration
✅ Full-funnel strategies focused on conversions, not just clicks
Built by two friends who’ve known each other since we could barely tie our skates — CPCInsider is more than an agency. It’s a partnership born from experience, built on trust, and driven by results.
Looking to Scale With Clarity?
We’re not here to guess. We’re here to build systems that scale — with clarity, structure, and accountability.
If you’re tired of campaigns that feel like black holes and want a team that treats your growth like their own…
👉 Let’s talk.